The importance of a website for a business doesn’t need too much reinforcement. The best ones can be a digital equivalent of an introduction, business card and referral. Using a professional web design company is very important, but what are the practical and tangible things you can do as a business owner to make your website the best it can be?
We’ve got those tips and strategies right here. Let us dive in.
Simple Plus Useful Wins
This might sound like a cliché, but simple is always better when it comes to websites. When we say ‘simple’ here, we don’t mean having just two colours or very little text (though you can use those techniques).
Simple here refers to the answer to the question: ‘How easy is it for a website user to find what they are looking for?’ So, for a restaurant, a person might be most interested in seeing the menu, how to make a reservation and the opening hours.
For a local healthcare provider, a person might be most interested in the clinic staff, their experience, and maybe even whether they look friendly!
Answering the question ‘What are people most likely to be looking for?’ and then answering it is the best way to improve your website.