The importance of a website for a business doesn’t need too much reinforcing. The best ones can be a digital equivalent of an introduction, business card and referral all in one. But what are the practical, tangible things that you can do as a business owner to make your website the best it can be?
We’ve got those tips and strategies right here. Let us dive in.
Simple Plus Useful Wins
This might sound like a cliché, but simple is always better when it comes to websites. When we say ‘simple’ here we don’t mean having just two colours or very little text (though you can absolutely use those techniques).
Simple here refers to the answer to the question: ‘how easy is it for a user of your website to find what they are looking for?’ So, for a restaurant, a person might be most interested in seeing the menu, followed by how to make a reservation, followed by the opening hours.
For a local healthcare provider, a person might be most interested in the staff at the clinic, what their experience is, and maybe even whether they look friendly!
Answering the question ‘what are people most likely to be looking for’ and then answering it is the best way to improve your website.