Category: Business Advice

• By -Bassendean Business

How Successful Australian Brands Use Facebook

• Posted on August 8, 2015
• Posted in Business Advice, Online Marketing

In a recent report – How The Largest Australian Organisation Use Social Media – we studied 500 of Australia’s largest organisations. One of our key findings was that Facebook is by far the most popular social media platform when measured by number of followers. The organisations we studied had a total of 4.4 million followers, more than three times the following of Twitter, LinkedIn and YouTube combined.

When we looked further into the details of the large following on Facebook we discovered that a very small number of companies account for almost half of these followers, in fact 2% of the companies studied account for 49% of the following.

Our analysis found a number of similarities in the companies with the largest numbers of followers, some specific uses of Facebook were found to be the biggest difference between the companies with the largest following and the remaining organisations. These methods can be used by any business that wants to use Facebook effectively.

• By -Bassendean Business

Christmas Email Campaign Tips

• Posted on November 17, 2013
• Posted in Business Advice, Online Marketing

With Christmas fast approaching, if you haven’t finished planning your upcoming Christmas campaigns, here are some pointers for getting the most out of the next few weeks.

Think about the customer’s context:

While in many circumstances, past behaviour is a good predictor of future behaviour, when it comes to Christmas shopping, consumer behaviour can be less easy to plan for. As email recipients are likely to be looking for gifts, their buying patterns and what is likely to trigger them to react, is likely to be different to what would motivate them to purchase goods for themselves.

In this example, Just Jeans has provided a quick route for shoppers to find gifts based on age, gender and price range, in addition to the usual navigation bar that appears at the top of all their regular emails.

If you have behavioural data from last Christmas season, use this to inform the personalisation if at all possible. In absence of this data, it is a great time to test what will work for your list recipients at this time of year.